Cabo VerdePraia · Mindelo · Assomada
Websites that reach Cabo Verde, its visitors and its diaspora
Cabo Verde businesses often sell to three audiences at once: people on the islands, visitors planning a trip and Cabo Verdeans living abroad. Groow designs websites, brands and search strategies that speak to all three, in Portuguese and English, and we work remotely with teams in Praia, Mindelo and beyond.
Where we focus
Bilingual websites
Mobile-first websites in Portuguese and English for hotels, guesthouses, schools, clinics and growing companies, structured so each audience finds its answers fast.
Brand identity and positioning
Positioning, logos and visual systems that feel rooted in the islands while looking credible to tourists, investors and partners in Europe and the Americas.
Local and travel SEO
Google Business Profile work, island-aware service pages and review routines, so you appear when people search for you on Santiago, São Vicente, Sal or Boa Vista.
Direct booking and payments
Booking, enquiry and payment flows connected to Vinti4 online payments or international cards, so guests can book you directly with clear escudo and euro prices.
Diaspora-ready property pages
Clear project pages, documentation checklists and enquiry flows for developers selling to Cabo Verdeans living in Portugal, the United States or the Netherlands.
Search and social campaigns
Google and social campaigns aimed at locals, visitors or the diaspora, with enquiry and booking tracking so you can see which channels bring real customers.
An island market with a global audience
A guesthouse on Sal, a property developer on Boa Vista, a school in Praia or a restaurant in Mindelo may be found by a neighbour, a tourist in Lisbon or a family member in Boston or Rotterdam. Each arrives with different questions, and often in a different language.
We plan sites around those audiences: clear Portuguese for local customers, English for visitors and international buyers, and content that reassures diaspora families who are buying, booking or paying from abroad.
How customers search and buy
Most searches start on a phone: Google, Maps, a Facebook or Instagram page, then a WhatsApp message to ask the real question. Visitors compare on Google and booking platforms before they arrive, so a fast, clear website with direct contact options helps you win bookings you would otherwise share with intermediaries.
Locally, card payments run through the Vinti4 network operated by SISP, which also offers online payments for web shops that accept Vinti4 and Visa cards. Prices are in Cabo Verde escudos, which are pegged to the euro, so showing euro equivalents for visitors and diaspora buyers is easy to get right.
Execution notes
Cabo Verde’s personal data protection law dates from 2001 and was updated in 2013 and 2021, with the Comissão Nacional de Proteção de Dados as regulator. We design forms, bookings and portals with it in mind: clear consent, access control and sensible retention.
Local execution
Vinti4 payments
Online payments through SISP and the Vinti4 network for local cards and Visa, plus international card options for visitors and diaspora buyers.
Escudo and euro
Prices in Cabo Verde escudos for local customers, with euro equivalents for visitors and the diaspora, made simple by the escudo’s fixed peg to the euro.
Languages
Portuguese leads on the site and in search, English serves visitors, and Cabo Verdean Kriolu can add warmth to social posts, video and campaigns.
Data protection
Forms, bookings and portals are set up with Cabo Verde’s data protection law and the CNPD in mind: consent, access control and sensible retention.
WhatsApp and email
WhatsApp suits quick questions from locals and the diaspora, while visitors still expect email confirmations and booking links, so we design for both.
Built for island networks
Compressed images, light scripts and testing on mid-range phones keep key pages quick on mobile data, whether a visitor is in Praia or abroad.
Currency: CVE
Industries we serve
Related services
Questions, answered
Can the website be in Portuguese and English?
Yes. We plan bilingual sites from the start, with Portuguese for local customers and English for visitors and international buyers. Our own site is in English for now, but your project does not have to be.
Can customers pay online with Vinti4?
Yes. We can connect your site to SISP’s online payment service for Vinti4 and Visa cards, and add international card options where visitors need them.
Can you help us reach the diaspora?
Yes. We design content and enquiry flows for Cabo Verdeans living abroad, and can run targeted search and social campaigns to reach them.
Do you have a team in Cabo Verde?
No. Groow works remotely with clients across Africa. Discovery, reviews and handover happen over video calls, email and WhatsApp, with clear milestones throughout.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.