AI Search Visibility
More people now ask AI assistants which business to choose. We make sure yours is clear, consistent and credible enough to be understood, verified and cited.
Ready for how people search next
Generative search is still evolving, and no one controls what an AI assistant says. What you can control is how easy your business is to understand, verify and cite. That is where we focus.
Entity optimisation
Consistent names, services and locations across your website, business profiles and directories, so AI systems recognise one clear entity.
Structured information
Schema markup and structured data that state plainly who you are, what you offer, where you operate and how to contact you.
Answer-ready content
Pages that answer specific customer questions directly and accurately, structured so they are easy to quote and attribute.
Brand authority
Credible mentions, genuine reviews and references from respected sources that AI systems and people both trust.
Content architecture
A logical site structure where each service, location and topic has a clear home, rather than scattered or duplicated information.
AI recommendation monitoring
Regular checks of how assistants describe your business and competitors, so you can spot errors and gaps early.
What’s included
Foundations
Groundwork that makes your business easy for AI systems to find, understand and verify.
- AI search visibility audits
- Entity optimisation
- Structured data and schema markup
- Content architecture
- AI citation readiness
Visibility and monitoring
Ongoing work to improve how you appear in generative search and track what assistants say.
- Generative search visibility
- Answer engine optimisation (AEO)
- Brand authority and mentions
- Presence across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
- Monitoring AI recommendations
What AI search visibility means
People increasingly ask AI assistants for recommendations: which accounting firm in Lagos handles startups, which school in Nairobi offers a particular curriculum, which software agency builds in French. Tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews summarise information from across the web and often name specific businesses.
AI search visibility — also called generative search visibility or answer engine optimisation (AEO) — is the work of making sure these systems can find accurate information about you, understand it and trust it enough to include it. It builds on good SEO rather than replacing it: much of what AI assistants draw on still comes from well-structured, well-linked websites and trusted sources.
What can and cannot be done
Let us be direct: nobody can guarantee that an AI assistant will recommend your business, mention it first or describe it a particular way. These systems change frequently, their answers vary by question and by user, and their sources are not fully disclosed. Anyone promising a guaranteed spot in ChatGPT answers is overselling.
What can be done is to remove the reasons an AI system might ignore or misdescribe you. That means consistent facts everywhere your business appears, clear pages that answer real questions, structured data that removes ambiguity, genuine reviews and credible third-party mentions. A business that is easy to understand, verify and cite has a much better chance of being included.
We also monitor outputs over time. We run a defined set of relevant prompts across major assistants, record how you and your competitors are described, and flag inaccuracies — such as outdated addresses or services you no longer offer — so the underlying sources can be corrected.
Why this matters for growing businesses
For a business competing in several cities or countries, AI assistants can compress a long search journey into a single answer. If your information is incomplete, inconsistent across languages or buried in PDFs and images, you may simply not appear.
The good news is that the groundwork pays off everywhere. Clear entity information, structured data and answer-ready content also improve traditional SEO, your Google Business Profile and how human visitors experience your website.
Our process
01Visibility baseline
We test how major AI assistants currently describe your business and competitors for the questions your customers ask.
02Entity and source audit
We check your website, Google Business Profile, directories and key profiles for gaps and inconsistencies.
03Structure and schema
We improve content architecture and add structured data so your core facts are explicit and machine-readable.
04Answer-ready content
We create or refine pages that answer specific questions clearly, with facts that are easy to verify.
05Authority building
We strengthen credible third-party mentions and genuine reviews from sources people already trust.
06Monitoring and reporting
We re-test AI outputs on a regular schedule and report how descriptions and citations change over time.
Industries we serve
Related services
Related insights
Questions, answered
Can you guarantee ChatGPT will recommend us?
No. No one can guarantee what ChatGPT or any other AI assistant will say, and answers change over time and between users. What we can do is make your business easy to understand, verify and cite, which improves your chances of being included and described accurately.
Is AI search visibility different from SEO?
It overlaps heavily. Strong SEO foundations — a crawlable site, clear content and trusted mentions — are also what AI systems rely on. AEO adds a sharper focus on entity consistency, structured data, direct answers and monitoring how assistants describe you.
Which AI assistants do you look at?
We typically monitor the assistants your customers are most likely to use, such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. The exact set depends on your market and audience.
An AI assistant says something wrong about our business. Can you fix it?
We cannot edit an AI’s answer directly, but we can usually trace where outdated or incorrect information comes from and correct it at the source — your website, business profiles, directories or other listings — which tends to improve accuracy over time.
How do you measure progress?
We track a defined set of prompts across assistants, noting whether you are mentioned, how you are described and which sources are cited, alongside traditional search and enquiry data.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.