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Groow

Property marketing and software that turns interest into viewings.

We design real estate websites and property listing platforms, then connect them to a real estate CRM, WhatsApp lead capture and advertising, so every enquiry reaches the right agent quickly.

01

Enquiries arrive everywhere

Leads come from portals, Instagram, WhatsApp, calls and walk-ins. Without one place to capture them, follow-up depends on memory and buyers slip away.

02

Listings go stale

Sold units stay online, prices change without updates and photos vary in quality. Buyers lose trust quickly when a listing does not match reality.

03

Relying on third-party portals

Portals bring traffic, but the audience, the data and the relationship stay with them. Your own website and Google visibility build an asset you control.

04

Management runs on spreadsheets

Rent schedules, maintenance requests and tenant messages live in spreadsheets and chat threads, which makes growing across more buildings harder.

05

Slow replies lose buyers

Buyers often contact several agencies about the same property. When a reply takes hours, the viewing may well go to whoever answered first.

06

No view of what works

Without tracking where leads come from, it is hard to tell which listings, campaigns or portals bring serious buyers and which only bring clicks.

What we build for real estate businesses

From the first search to the signed lease, we connect your brand, listings, lead handling and operations into one system your team actually uses.

Get found

Be visible where buyers and tenants start their search.

  • Real estate website design and development
  • SEO for property searches by area and property type
  • Google Business Profile and Google visibility for each branch
  • Google Ads and social advertising for launches and off-plan projects
  • Project landing pages for new developments

Convert

Turn interest into booked viewings and calls.

  • Property listing platform with search, filters and maps
  • WhatsApp lead capture from every listing
  • Agent profiles with direct contact and availability
  • Viewing request and callback forms
  • Brochures, floor plans and virtual tour pages

Operate

Keep every lead, property and tenant organised.

  • Real estate CRM with lead routing and follow-up reminders
  • Property management software for rent, tenants and maintenance
  • Owner and tenant portals
  • Reporting on lead sources and agent activity

Real estate software we design and build

When off-the-shelf tools do not fit how you sell or manage property, we build software around your process.

Property listing platforms

Searchable listings with filters, maps, galleries and shareable links, all managed by your team from a simple back office that needs no technical skills.

Real estate CRM

One pipeline for every enquiry, with lead sources, assigned agents, viewing schedules and automatic reminders, so no interested buyer is forgotten.

Property management software

Units, leases, rent schedules, payment records and maintenance tickets in one place, with clear statements for owners at the end of each period.

Tenant and owner portals

Self-service access to documents, payment history and maintenance requests, which reduces the back-and-forth by phone for tenants, owners and staff.

Off-plan sales tools

Live unit availability, reservations and instalment tracking for developments sold before completion, shared between your sales team and management.

WhatsApp lead capture

Every listing opens a WhatsApp conversation with the property reference pre-filled, and each enquiry is logged in your CRM with its source.

Real estate websites that work as sales tools

A real estate website should do more than display photos. It should help a buyer shortlist properties, understand a neighbourhood and contact an agent in a few taps. Most property searches happen on a phone, so we design mobile-first: fast listing pages, clear prices, and a WhatsApp button that opens a conversation with the listing already referenced.

Behind the scenes, every enquiry goes into your real estate CRM with its source, so you can see which listings, campaigns and pages bring serious buyers rather than guessing.

Lead generation and Google visibility for property

People search by area, property type and budget: a three-bedroom apartment in Lekki, offices to let in Westlands, land in East Legon. We structure your site and content around those searches, set up Google Business Profiles for each branch, and run advertising for launches when speed matters.

Portals remain useful, but your own platform builds a lasting asset: an audience, search visibility and first-party data you control.

Property management software that scales

As a portfolio grows, spreadsheets stop working. Property management software brings leases, rent tracking, maintenance and owner reporting into one system, and can record payments made through local channels such as bank transfer or mobile money.

Related services

Solutions

Markets

Questions, answered

Can you connect our website listings to WhatsApp?

Yes. Each listing can open a WhatsApp conversation with the property reference pre-filled, and the enquiry can be logged in your CRM so no lead gets lost.

Should we build our own listing platform or use portals?

Usually both. Portals bring reach; your own property listing platform builds search visibility, brand trust and data you own. We help you decide what belongs where.

Do you build property management software from scratch?

When existing tools do not fit, yes. We start with your actual process for leases, rent and maintenance, then design software around it, starting with the most valuable features.

Can you guarantee more leads?

No one can honestly guarantee results. We build the website, visibility and follow-up systems that give you the best chance of converting demand, and we measure what works.

Do you work with developers selling off-plan?

Yes. We build project sites, launch campaigns and sales tools that show live unit availability and track reservations and instalments.

Let’s build what your business needs next.

Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.