Illustration
Illustration gives a brand a voice no stock library can copy. We create original artwork and visual systems that feel distinctive, local where it matters and ready for every screen.
Artwork that makes a brand unmistakable
We treat illustration as part of the brand system, not decoration. Every piece follows a defined style so it stays consistent across your website, product, campaigns and social channels.
Brand illustration
A signature illustration style with clear rules for line, colour, character and composition that anyone on your team can brief against.
Editorial illustration
Conceptual artwork for articles, reports and thought leadership that explains ideas and gives content a recognisable look.
Product illustration
Onboarding scenes, empty states and feature visuals that make software and apps feel friendly and easier to understand.
Iconography
Custom icon sets drawn on a consistent grid, sized for interfaces, websites and marketing materials.
2D and 3D artwork
Flat and dimensional illustration, from clean vector work to rendered 3D objects and scenes.
Campaign visuals
Hero artwork and adaptable assets for launches and campaigns, built to be cropped and resized across formats.
What’s included
Brand and product
- Brand illustration systems
- Product and UI illustration
- Iconography
- Character design
- Illustration style guides
Editorial and campaigns
- Editorial illustration
- 2D illustration
- 3D illustration
- Campaign visuals
- Digital artwork
Why original illustration is worth it
Stock imagery is quick, but it is shared by thousands of other businesses and rarely reflects the people, cities and products your customers actually know. Original illustration lets you show your world as it is — a trader checking an order on her phone in Kumasi, a family viewing a new apartment in Casablanca — without clichés.
Illustration also explains things photography cannot. A process, a product feature or an abstract idea can become simple and memorable when it is drawn well.
Built as a system, not a one-off
We define an illustration style that fits your brand: line weight, colour palette, textures, how people and objects are drawn and how artwork sits alongside type and photography. That system is documented so future pieces stay consistent, whoever produces them.
Files are delivered in formats suited to their use — vector for scale, optimised files for web and product, layered sources where animation is planned — so your team and partners can put the work to use straight away.
Our process
01Brief and style
We clarify where the artwork will live and what it must say, then sketch and test directions so you choose a style early.
02Production
We create the final artwork in the agreed style, sharing progress at set checkpoints so feedback shapes every piece.
03System and delivery
We document the style and deliver organised, production-ready files for every format and channel you need.
Industries we serve
Related services
Questions, answered
Who owns the illustrations you create?
Ownership and usage rights are agreed in writing before the project starts. For brand and product work, clients typically receive full rights to use the final artwork.
Can you match our existing brand style?
Yes. We can work within an existing style guide, or extend and refine it where illustration has not been defined yet.
Do you use AI to create illustrations?
Our illustration is designed and drawn by people. We may use AI tools for early exploration where it helps and you agree, but final artwork is crafted and checked by our designers, with rights clearly established.
Can the illustrations be animated later?
Yes. If animation is likely, we prepare layered files from the start so our motion team, or yours, can bring them to life easily.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.