LesothoMaseru · Maputsoe · Teyateyaneng · Mafeteng
Help Basotho customers find your business first
More Basotho now discover businesses on their phones, through Google, Facebook and WhatsApp. Groow builds the websites, search visibility and simple software that help SMEs, schools, contractors and professional firms in Maseru and beyond look established and win more enquiries.
Where we focus
Websites that generate leads
Mobile-first sites for SMEs, contractors and professional practices, with clear services, real photos and a quick route to WhatsApp or a phone call.
Local SEO in Maseru
Google Business Profile optimisation and location pages for searches in Maseru, Maputsoe and other towns, so nearby customers find you, not just big brands.
Brand and visual identity
Logos, visual systems and templates that help a growing business look established on signage, vehicles, quotes, social media and the website.
Social-first selling
Product pages, catalogues and WhatsApp ordering links that work with Facebook, Instagram and TikTok, so social interest turns into real orders.
School and college websites
Admissions pages, fee information, term calendars and enquiry forms for private schools and colleges that parents compare before they visit.
Simple business software
Tools for bookings, quotes, orders and reporting that replace spreadsheets and paper, built to work well on the phones your team already uses.
Standing out next to a bigger neighbour
Lesotho sits entirely within South Africa, and many searches show South African businesses alongside local ones. A clear local website, a complete Google Business Profile and Maseru-specific pages help customers see that you are close, available and ready to help.
Many sectors still have few competitors with a strong digital presence, so the basics done well, from accurate contact details to real photos and reviews, can make a visible difference.
How Basotho customers search and buy
Customers search on their phones, browse Facebook pages and follow up on WhatsApp. More small businesses now sell through Facebook, Instagram, TikTok and WhatsApp, so your website should work with those channels, not compete with them.
Mobile money is part of daily life. We design payment flows around Vodacom M-Pesa and EcoCash, alongside bank transfers, with prices in maloti, which are pegged one-to-one to the rand.
Execution notes
Sesotho and English are both official languages. English usually leads on websites and search, while Sesotho in social posts, videos and WhatsApp replies helps a brand feel local. Lesotho’s Data Protection Act of 2011 sets rules for personal data, and we design forms and tools with it in mind.
Local execution
Mobile money
Payment and deposit flows for M-Pesa and EcoCash, alongside bank transfers, with clear confirmations sent to your team and your customer.
Currency
Pricing in maloti (LSL), pegged one-to-one to the rand, which also circulates. We keep invoices, receipts and price lists clear on both.
Languages
English leads business search, while Sesotho content, captions and voice-overs make social campaigns and videos feel closer to home.
Currency: LSL
Industries we serve
Related services
Questions, answered
Can customers pay with M-Pesa or EcoCash?
Yes. We design payment and deposit flows around Vodacom M-Pesa and EcoCash, with bank transfers as an alternative.
We already sell on Facebook and WhatsApp. Do we need a website?
A website gives you a stable home that search engines can find and customers can trust. We design it to work with your social channels, not replace them.
Do you have an office in Lesotho?
We work remotely, with discovery calls, reviews and handovers over video, email and WhatsApp. That keeps the process fast and focused on the work.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.