Branding
We create brands that look and sound as ambitious as the business behind them. Strategy, identity and guidelines built to work across websites, products, social media and the street.
Brands built to be recognised and trusted
A strong brand makes every other investment work harder. Customers remember you, your prices feel justified and your team knows how to present the business. We build identities as systems, so they stay consistent as you grow.
Brand strategy
Purpose, audience, personality and messaging defined clearly enough to guide every design and copy decision.
Visual identity
A distinctive, coherent look covering logo, colour, typography, imagery and graphic language.
Logo systems
Primary marks, variations and icons that work at every size, from a favicon to a building sign.
Typography and colour
Type and colour systems chosen for character, legibility on mobile screens and accessibility.
Brand guidelines
Practical rules and templates your team and partners can follow without calling the designer every time.
Creative direction
Guidance for campaigns, photography, social content and launches, so the brand stays recognisable.
What’s included
Brand strategy
- Brand positioning
- Brand personality and values
- Messaging and tone of voice
- Naming support
- Brand architecture
Visual identity
- Logo and logo system
- Typography system
- Colour system
- Iconography and graphic elements
- Photography and imagery direction
- Brand guidelines
Brand in use
- Campaign identity
- Social media identity and templates
- Brand refresh
- Creative direction
- Stationery, signage and packaging applications
What a brand needs to do for a growing business
A brand is how a customer recognises you and decides whether to trust you. For a growing business, that trust often has to be earned quickly: on a phone screen, in a WhatsApp chat, on a Google Maps listing, or on a signboard seen from a moving car. The identity needs to work in all of those places.
That is why we start with strategy. Before designing a logo, we define who you serve, what you want to be known for and how you should sound. The visual identity then expresses those decisions, rather than following a trend that will date in two years.
The aim is a brand that lets you compete confidently, whether your competitors are local businesses down the road or international companies entering your market.
Designing identities that travel
Many of the businesses we work with operate in more than one country or language. A brand may need to read well in English, French and Arabic, work across very different cities and still feel coherent. We test names, typography and colour for these realities early, including right-to-left layouts where relevant.
We draw on local culture where it adds meaning and distinctiveness, without leaning on clichés. The goal is an identity that feels rooted and contemporary at the same time, and that holds up next to any international brand.
Refreshing a brand without losing what works
Sometimes a full rebrand is right. More often, a business has recognition worth keeping and an identity that has simply grown inconsistent. A brand refresh tightens the logo, clarifies typography and colour, and brings every touchpoint back into line.
We audit what you have, identify what customers already associate with you and protect it. Changes are then rolled out in a planned order, so your website, social media, signage and documents update together rather than piecemeal.
Our process
01Discovery and strategy
Workshops and research into your business, customers and competitors, then positioning, personality and messaging agreed with you.
02Concepts and system build
A few distinct creative directions shown in real applications, with the chosen one developed into a full logo, type and colour system.
03Guidelines and rollout
Brand guidelines, templates and final files, plus support applying the brand to your website, social channels and print.
Industries we serve
Related services
Questions, answered
What is the difference between a logo and a brand identity?
A logo is one element. A brand identity is the full system around it: typography, colour, imagery, graphic elements, tone of voice and the rules for using them together. The system is what keeps you consistent and recognisable.
How long does a branding project take?
It depends on the scope, how much strategy work is needed, how many applications we design and how quickly decisions can be made on your side. A logo refresh is much faster than a full brand with naming and campaign identity. We share a timeline once the scope is clear.
Will we own the final brand files?
Yes. On completion you receive the final logo files, colour and type specifications, guidelines and templates, with the rights to use them for your business. Any third-party fonts or stock assets are licensed in your name where required.
Can you design a brand that works in several languages?
Yes. We regularly plan identities for English and French, and consider Arabic and right-to-left layouts where relevant, choosing typefaces and layouts that work across all of them.
Can you help apply the brand after launch?
Yes. We can design your website, social templates, campaign materials and signage, or support your in-house team as they apply the guidelines.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.