Google Ads
Google Ads puts you in front of people at the moment they search for what you sell. We build campaigns that track real enquiries and improve them week after week.
Paid search with clear accountability
Google Ads can bring enquiries quickly, or burn budget quietly. The difference is usually tracking, targeting and the page people land on. We take care of all three.
Search campaigns
Keyword structures built around buying intent, with negative keywords and ad copy that filter out the wrong clicks.
Conversion tracking
Calls, forms, WhatsApp clicks and bookings tracked properly, so optimisation is based on enquiries rather than clicks.
Landing pages
Focused pages that match each campaign’s promise, load fast on mobile and make it easy to get in touch.
Local campaigns
Location targeting, call assets and Google Business Profile links for businesses that serve specific cities or areas.
Remarketing
Measured follow-up with people who visited but did not enquire, within privacy rules and sensible frequency limits.
Continuous optimisation
Regular reviews of search terms, bids, budgets and creative, with changes explained in plain language.
What’s included
Campaigns
- Account setup and audits
- Search campaigns
- Local campaigns
- Lead generation campaigns
- Remarketing
Tracking and optimisation
- Conversion tracking and analytics
- Landing page design and testing
- Ad copy and assets
- Budget and bid strategy
- Campaign optimisation and reporting
Google Ads management built around customer acquisition
Good Google Ads management starts with one question: what does a new customer look like, and what is one worth to you? A real estate agency, a law firm and a private school each need very different campaigns, keywords and follow-up. We build around your economics, not around spending the budget.
For most service businesses, search campaigns do the heavy lifting because they reach people who are actively looking. We add local targeting, call and location assets and remarketing where they make sense, and we keep structures simple enough that you can see exactly where the money goes.
Tracking and landing pages decide results
Many underperforming accounts share the same problem: they cannot tell which clicks became enquiries. Before scaling anything, we set up conversion tracking for the actions that matter — calls, form submissions, WhatsApp clicks, bookings or purchases — so Google’s bidding and our decisions are based on real outcomes.
The landing page matters just as much. Sending paid traffic to a generic homepage wastes money. We design focused pages that answer the searcher’s question, show proof and make the next step obvious, and we test improvements over time.
What to expect, honestly
Your ad spend is paid directly to Google and is separate from our management fee. We help you set a sensible starting budget and adjust it based on evidence.
Results depend on your market, your competition, your offer and how quickly your team follows up on enquiries. We cannot promise a specific number of leads or cost per lead in advance, but we can promise transparent reporting, careful testing and a clear explanation of what is working and what is not.
Our process
01Audit and goals
We review any existing account, define what a conversion is for you and agree realistic goals and budget.
02Tracking setup
We implement and test conversion tracking so every campaign is measured against real enquiries.
03Campaign build
We structure campaigns around buying intent and write ads and assets for each keyword group.
04Landing pages
We design focused landing pages that match each search intent and make enquiring easy.
05Launch and learn
We launch carefully, watch search terms closely and cut wasted spend in the first weeks.
06Optimise and report
We refine keywords, bids, budgets and creative, and report on leads and acquisition cost in plain language.
Industries we serve
Related services
Questions, answered
Is ad spend included in your fee?
No. Ad spend is paid directly to Google from your own account, and our management fee is separate. This keeps the budget transparent and fully under your control.
How much should we spend on Google Ads?
It depends on your market, competition and what a new customer is worth to you. We recommend a starting budget after reviewing your keywords and goals, then adjust it based on real conversion data.
How quickly will we get leads?
Ads can start generating clicks soon after launch, but the first weeks are usually a learning phase. Lead volume and quality depend on your offer, market and follow-up, so we focus on steady improvement rather than promising a number.
Should we run Google Ads or invest in SEO?
They work well together. Google Ads brings visibility quickly and helps test which keywords convert; SEO builds lasting organic visibility. Many businesses start with ads while SEO matures.
Do you build the landing pages too?
Yes. We design and build landing pages for campaigns, or improve your existing pages, because the page people land on has a major effect on results.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.