SomaliaMogadishu · Bosaso · Kismayo · Garowe · Baidoa
Websites and software built around mobile money in Somalia
Somali businesses run on mobile money, WhatsApp and trust. Groow designs websites, builds software and grows search visibility for companies in Mogadishu and across Somalia, working fully remotely and in clear, practical steps.
Where we focus
Credible business websites
Mobile-first websites for construction firms, property developers, schools, hotels and trading companies, designed to answer the questions customers ask before they call.
Somali and English content
Natural Somali and English pages, forms and messages, with Arabic where your audience expects it, planned from the start rather than added later with a translation widget.
Software around mobile money
Fee collection for schools, rent and instalment tracking for property, and ordering tools for traders, with mobile money payments and confirmations built into the flow.
Local SEO and Google Maps
Google Business Profile set-up, service pages and review routines so customers searching in Mogadishu, from Hodan to Waberi, can find your address, hours and contact details.
Diaspora-ready marketing
Project pages, clear documentation and enquiry flows that reassure Somali buyers and families researching property, schools and services from abroad before they commit.
Brand and visual identity
Identities and visual systems that look credible on signage, Facebook and TikTok posts, WhatsApp catalogues and the website alike, so customers recognise you everywhere.
A market built on trust and referrals
Business in Somalia moves through trusted networks, referrals and reputation. A construction company in Mogadishu, a property developer marketing new apartments in Hodan, a private school or a hotel all gain from a clear, credible presence that people can check before they call.
Many buyers are also abroad. Somali families and investors in the diaspora often research property, schools and services from overseas, so a website that explains your offer clearly, in Somali and English, does work that a social media page alone cannot.
How Somali customers search and pay
Discovery happens on phones, through Facebook, TikTok and WhatsApp as much as Google. We design so that a post or a search leads to a page that answers the real questions, with one-tap WhatsApp and call buttons, and pages that stay light on mobile data.
Everyday payments run on mobile money wallets such as EVC Plus, Zaad, Sahal and e-Dahab, and prices are commonly quoted in US dollars. Where a website or app takes payments, we look at gateways such as WaafiPay that connect several wallets, and follow the Central Bank of Somalia’s instant payment system, SIPS, and its SOMQR standard as banks and wallets join.
Execution notes
Groow works remotely: discovery, reviews and handover happen over video calls, email and WhatsApp. All work is subject to what payment rails and international sanctions rules allow, so we agree invoicing and payment routes before any project starts. Where you collect personal data, we design with Somalia’s Data Protection Act 2023 in mind: clear consent, registration with the Data Protection Authority where it applies, and secure storage.
Local execution
Mobile money first
Payment steps designed around wallets such as EVC Plus, Zaad, Sahal and e-Dahab, often through a gateway such as WaafiPay, with confirmations your team can reconcile.
US dollar pricing
Prices and invoices shown in US dollars where that is how your customers think, with clear totals, deposits and instalments so nobody has to ask for the real figure.
Somali, English, Arabic
Somali leads for most local customers, English helps with partners and the diaspora, and Arabic can matter for some audiences, so we plan which pages need which language.
Data Protection Act 2023
Forms, portals and CRMs designed with Somalia’s Data Protection Act 2023 in mind: consent, access control, sensible retention and registration where it applies.
Remote and compliant
We work remotely and within what payment rails and international sanctions rules allow, agreeing invoicing and payment routes clearly before any project begins.
Built for mobile data
Compressed images, light scripts and testing on mid-range Android phones keep key pages quick and usable for customers browsing on mobile data.
Currency: SOS
Industries we serve
Related services
Questions, answered
Do you work with businesses in Somalia?
Yes, remotely. Discovery, reviews and handover happen over video calls, email and WhatsApp. Projects are subject to what payment rails and international sanctions rules allow, and we agree payment routes at the start.
Can customers pay with EVC Plus or other wallets?
Often, yes. We look at gateways such as WaafiPay that connect wallets including EVC Plus, Zaad and Sahal, and design confirmations and receipts around them.
Can you build my website in Somali?
Yes. We plan Somali and English pages from the start, add Arabic where it helps, and make sure navigation, forms and WhatsApp messages stay consistent across languages.
How do I get started?
Send a short brief through the contact form, by email or on WhatsApp. We reply with questions, a recommended scope and next steps.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.