São Tomé and PríncipeSão Tomé · Trindade · Neves · Santo António
Websites that help São Tomé and Príncipe businesses get found
São Tomé and Príncipe is a small market with a wide audience: local customers, visitors planning a trip and Santomeans living in Portugal and beyond. Groow designs websites and brands in Portuguese and English that reach all of them, and we work remotely with clear milestones.
Where we focus
Bilingual websites
Mobile-first websites in Portuguese and English for lodges, tour operators, producers, schools and local firms, simple enough for a small team to update.
Brand identity and positioning
Positioning, logos and visual systems that reflect the islands and look credible to travellers, importers and partners in Europe and across Africa.
Travel and local SEO
Google Business Profile setup, clear service pages and review routines so you appear when people search for places to stay, eat or visit on both islands.
Direct booking flows
Enquiry and booking forms, availability requests and confirmation emails that let guests book you directly, with clear dobra and euro prices.
Producer and export pages
Clear pages for cocoa, coffee and other producers, telling the story of origin and process in English and Portuguese for importers and specialist buyers.
Social to website
Facebook and Instagram profiles, links and landing pages aligned, so a traveller or local customer who finds you on social media can reach you quickly.
Small market, wide audience
A lodge on Príncipe, a tour operator in São Tomé city, a cocoa or coffee producer, or a school in Trindade may be found by a neighbour, a traveller in Lisbon or a family member abroad. Each needs clear answers before getting in touch.
We plan sites around those audiences: Portuguese for local customers and the diaspora, English for international visitors and buyers, and a structure simple enough for a small team to keep up to date.
How customers search and pay
Local customers mostly find businesses on a phone, through Facebook, Google and WhatsApp. Visitors research on Google and travel sites before they arrive, so a fast website with direct contact options helps you take bookings without relying only on intermediaries.
Card payments in the country run through the Dobra24 network, which also accepts international Visa cards, but many customers still prefer bank transfer or paying in person. Prices are in dobras, which are pegged to the euro, so showing euro prices for visitors is straightforward.
Execution notes
São Tomé and Príncipe’s personal data protection law, Lei n.º 03/2016, is overseen by the Agência Nacional de Protecção de Dados Pessoais. We design forms, bookings and client records with it in mind: clear consent, access control and sensible retention.
Local execution
Payments
Dobra24 cards and international Visa cards where accepted, plus bank transfer and pay-on-arrival options, with payment steps that match how customers pay.
Dobra and euro
Prices in dobras for local customers, with euro equivalents for visitors and the diaspora, made simple by the dobra’s fixed peg to the euro.
Languages
Portuguese leads locally, English serves international visitors and buyers, and Forro can add a local voice to social posts, video and campaigns.
Data protection
Forms, bookings and client records are set up with Lei n.º 03/2016 and the national data protection agency in mind: consent, access and retention.
WhatsApp and email
WhatsApp suits quick questions from locals and the diaspora, while visitors expect email confirmations and booking details, so we design for both.
Built for mobile data
Compressed images, light scripts and testing on mid-range phones keep key pages quick on mobile data, for locals on the islands and visitors abroad.
Currency: STN
Industries we serve
Related services
Questions, answered
Can the website be in Portuguese and English?
Yes. We plan bilingual sites from the start, with Portuguese for local customers and English for visitors and buyers. Our own site is in English for now, but your project does not have to be.
Can guests book and pay online?
Guests can book directly through your site. For payment, we look at what your bank supports, from card payments to bank transfer or pay on arrival, and design the flow around it.
Do you have a team in São Tomé and Príncipe?
No. Groow works remotely with clients across Africa. Discovery, reviews and handover happen over video calls, email and WhatsApp, with clear milestones throughout.
Let’s build what your business needs next.
Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.