Design reference: a public website by another company, shown for its design. It is not Groow client work.

Parable

Painted fantasy landscapes, botanical details and a lavender palette give an investment firm a storybook voice.

Website: Parable
Sector: Investment
Scope: Corporate website, Illustration
Good reference for: Finance, investment and advisory firms that want to feel human rather than corporate, with illustration carrying the story.

Colour palette

Extracted from the page itself, from the most used colour to the accents.

Serif headings and generous white space keep long sections calm. Illustration frames the top and bottom of the page.

The homepage cut at its natural breaks, so each part can be read on its own.

Tell us where you are and where you want to be. We’ll come back with a clear, honest plan.